The focus of i3-food is an applied research, so one of the project’s objective was the application of each technology under real life operation conditions. Regarding this, we have analyzed the market barriers and market entrance hurdles (as user demands, or consumer acceptance) for the implementation of the i3-food technologies. Also, we have explored the application opportunities beyond known use cases, taking into account economical, ecological and social aspects. All of this to achieve a cutting edge strategy for overcoming the market barriers and ensure a maximum market uptake.

For a fast and easy market penetration we have performed an analysis of the innovation environment and identification of opportunities, leading to 3 roadmaps for market uptake (one roadmap per technology). You can view and download the roadmaps files here, after filling the following form: